This is definitely the most eclectic list of them all, but the one thing these books all have in common is that they gave me a new perspective or taught me about a topic I previously knew very little about.
If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
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